Ed Hardy sweeping the globe
The fashionable young people who concerned about the trends of fashion forward may be on the influx of Ed Hardy- the world’s most expensive brand. And someone may no stranger to casual wear, especially in September 2008, the first flagship store-Ed Hardy clothing of Carina Lau in Shanghai opened formally, series clothing of Ed Hardy has become the famous brand chased by fashionable young Chinese.
Ed Hardy brand was founded jointly in 2004 by the “godfather of modern tattoo” Don Ed Hardy and the chief designer world’s top brand clothing Christian Audigier. Brand designer Audigier take tattoo art and graffiti into the dress, and the style is gorgeous, both retro PUNK (PUNK) element and street culture. The superb composition and colorful design of Ed Hardy make a launch of a series of clothing that is adored by the masses.
Ed Hardy brand promotion start with all stars, in particular, loved by Hollywood stars, and then affected the pursuit of these stars fans, overnight became a household name-the top street brands in the United States. The series of Ed hardy clothing, such as Ed hardy tanks are deeply loved by the youth, and the Discount Ed hardy are accepted by the middle-aged consumer groups. Lots of Hollywood stars, such as Sylvester Stallone, Britney Spears, Madonna and Jackson has become a forerunner in the promotion of popular culture, even include Asian star Rain, Jolin Li-Hong Wang and so on are overwhelmed by Ed Hardy fashion elements, so Ed Hardy sweeping the globe.